Past, Present, and Future

Linda Rose Lingerie was founded in 2006 and has since made its way to becoming a highly recognised, award winning Luxury Lingerie and Swimwear Boutique in the heart of the historic market town of Alcester.

Now owned by Jude Hough since 2019, Linda Rose Lingerie is committed to providing excellent products and service, sourcing the very best of Lingerie and providing and expert fitting service.

We're in the process of updating this website but in the interim please visit for the latest news and to buy online.

We hope our on-line boutique brings a little of what we do to those customers not able to visit us in person.

Visit our online boutique